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Vivo’s Wholesale ASP Hit the Highest Ever in Q2’22

by Rajeev Nair | Aug 04, 2022

Vivo shipped 24.9 million smartphones worldwide for a market share of 9% in Q2 2022. The fifth ranked vendor however witnessed a volume decline of -21% annually in the quarter. Its estimated Wholesale Average Selling Price (ASPs) hit the highest ever and at US$ 226. This, as its dependence on the budget Y series declined slightly. Our detailed analysis on Vivo, in the second quarter of 2022 can be accessed here, from the Wireless Smartphone Strategy (WSS) Service.

During the quarter its revenues declined along side the volumes and Profit margins stagnated. Vivo entered the foldables segment with the launch of X Fold in the quarter but has  confined it to the Chinese market for now. How dis X Fold perform? Which are the other markets Vivo should consider for this launch?

Vivo has its task cut out in  H2 2022 and what can it do to reverse the trends of its declining metrics? How did it fare in the 5G segment? What are our recommendations on its 4P’s?

We evaluated Vivo on  SA LENS and below is how the vendor stacked up on various parameters.It held an overall score of 3.5/5 in the quarter. 

SA Lens: Vivo vendor Evaluation Q2 2022

Vivo SA lens_ Q2 2022

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