As per the latest forecast research from Strategy Analytics’ WSS service, global smartphone wholesale revenue will grow +3% YoY in 2022. This is driven jointly by expected rebounded volumes and ASP. Global smartphone wholesale revenue will maintain the upwards track by 2027 but the annual growth rate will steadily slow down with every passing year. Higher-priced 5G iPhone super cycle, volatile component costs, together with technology innovations (foldable phones etc.) and 5G migration, as well as industry consolidation will lift the global smartphone wholesale ASP by 2025. Premium tier to generate the majority of revenue.

In this report, we deep dive and do the smartphone price tier forecast for all key regions in terms of sales volume, wholesale ASPs and revenues. This report is a must read for OEMs, ODMs, Operators and all other stakeholders to understand the market mainly from the pricing perspective and also understand the buying dynamics across different regions.