Strategy Analytics predicts that global smartphone user base will grow +19% from 2021 to 2026. Among regions, North America will lead the market in terms of smartphone penetration rate during the forecast window followed by Western Europe. In terms of growth rate, Africa and Middle East will enjoy the highest growth rate by smartphone user base, followed by Central Eastern Europe and Asia Pacific.

This report is a must read for app developers, cloud-service providers and other players from the software ecosystem to target at countries with a high smartphone population and high penetration rates in 2021. Also to understand the market potential, we recommend smartphone OEMs to run through it so as to understand the market with low smartphone penetration rate but where the market is expected to grow rapidly.