Oppo has added two smartphones as well as two models of wireless earphones in the Czech Republic market. The Oppo Reno5 5G will cost CZK 11,399, (USD $526) and the Oppo Reno5 Z is priced at CZK 8,999 (USD $415). The 12mm Enco Air earphones will cost CZK 1,999, ($55) and the 8mm Enco Buds will be available for CZK 1,199 ($21).
Oppo is prominently featured at all of the three major Czechs operators (T-Mobile, Vodafone, and O2) with offers for OPPO Reno5 5G and OPPO Reno5 Z.
Price competition in the Czech Republic will continue to intensify as the battle for share in the replacement market expands across all price tiers.
The SA PriceTrax program tracks and analyses operator and retailer prices through its smartphone intelligence database. PriceTRAX web and dashboards provides easy to use, built-in comparison tools for competitive benchmarking, portfolio gap analysis and real-time tracking from data covering 350 channels in over 50 countries.
Below, we display retail price evolution for 5G smartphones by brand from Q2 2020 to July 2021. The downward price pressure is evident in terms of the lowest retail price point available. Additional breakdowns by channel, by model and a range of other attributes are available to clients.
Oppo has already achieved success in Western Europe with significant sales volumes in Italy Netherlands, France, Germany to name just a few.
Oppo has ramped Eastern European presence over the last few years and has seen success in Russia most notably while developing good presence in Romania, Poland, and Ukraine. So what is the outlook for the Czech Republic smartphone market?
Czech Republic market snapshot:
- Smartphone sales are on track to grow 3% in 2021 rising to 5% in 2022 from our Smartphone tracker.
- The Czech Republic ranks 63 in terms of smartphone revenue among our 88 countries tracked.
- In terms of subscriptions, 5G will capture approximately 4% in 2021 ramping rapidly to 39 % by 2026 according to our latest worldwide cellular forecast for 88 countries.
- 5G is emerging to capture 1 in 4 smartphones sold in 2021 before rising rapidly to over 90% by 2026 as reported by our Device Technologies service
The Czech Republic like most of Europe will migrate very quickly to 5G as it is pushed by both operators and smartphone vendors.
The market environment is challenging but consumers are open to fresh new brands with excellent value propositions. Chasing down Samsung and Xiaomi and keeping ahead of Vivo and other Android OS brands will be a challenge but as we have seen, Oppo has been a successful new entrant in multiple markets over the last few years.
SA experts in our tracker services and consulting teams analyze and advise leading smartphone vendors and operators across 88 countries and multiple market segments. The battle for volume and revenue will take many twists and turns as new product models are introduced and best sellers refreshed. SA is your research partner for syndicated and custom analysis of both the supply side and demand side consumer behavior.
We welcome the opportunity to work with your product, pricing, consumer insights and marketing teams.
dkerr@strategyanalytics.com