OPPO global smartphone shipments soared +69% YoY in Q1 2021. It posted double-digit growth and gained shares in all the regions where it has the operation.
OPPO is gaining momentum both in home and in overseas markets in Q1 2021. It ranked as the 2nd largest brand in Asia Pacific and the 4th largest in Western Europe. Meanwhile, it has nudged up to the top 10 list in Africa Middle East, Central Eastern Europe, and Central Latin America.
OPPO is clearly on the upwards trajectory in 2021. The key drivers behind the growth include below factors:
- OPPO benefited from the strong post-pandemic recovery in its home market. With strengthened 5G portfolio and extended online presence, OPPO is gaining share in home market mainly from Huawei.
- OPPO is accelerating its overseas expansion. It has penetrated to the post-paid segment of major carriers in Western Europe. Meanwhile, it entered new markets including Chile, Colombia, and Uzbekistan.
- OPPO is increasing long-term investments. For example, OPPO is ramping up new 5G innovation institute in India to accelerate local 5G adoption rate and is building up production facilities in Turkey.
Back by these efforts, we consider OPPO will continue to enjoy growth in 2021. But there are still challenge, especially for Q2 2021, amid the escalating pandemic in India and South East Asia.
Our latest report Q1 ’21: OPPO: Double Digit Growth Across All Regions is published. WSS clients could access the report via this link.
