OnePlus posted solid growth across all regions and hence its global smartphone shipment grew 150% YoY and 8% QoQ in Q1 2021. Smartphone wholesale revenue also improved significantly for the quarter on an annual basis. Strong performance of Nord series helped the brand record this growth.
In the recent quarters, OnePlus has been trying a lot of things in terms of entering different price tiers. To enhance product line-up and penetrate down the US$200 band, it added Nord family and launched OnePlus Nord N100 and N10. In Q1 2021, it again lifted its price tier game by launching OnePlus 9 series in the premium segment. This shows the brands ambition to cater to the needs of masses across all price bands in the years to come.
In our report here, we talk in detail about the performance of vendor on different parameters like shipments, revenues, ASPs. Importantly, the regional insights are valuable for key stakeholders like OEMs, ODMs, operators.