Vivo’s global smartphone shipments hit its highest ever, in Q1 2021. The growth was on the back of it scaling up to the numero-uno position in China and strong performance in the Indian market. Detailed analysis on the smartphone vendor is available here, from the Wireless Smartphone Strategy (WSS) Service.

Its standout performance in the world’s top two smartphone markets also helped it in turn to make significant inroads into other segments. What were these? Can it sustain this momentum for the rest of the quarters of 2021 and How? What are its priorities in terms of technology, geographies and the 4P’s?



                            

Additional/ Related research:

1. Can Vivo Be a Top 5 Vendor in 2021 European Smartphones?, available here
2. UK 5G Smartphone Awareness & Priorities, available here