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Huawei Mate 40 series Unveiled. Kirin Chipset is the Differentiator and a Cause of Bottleneck.

by Yiwen Wu | Oct 23, 2020

Huawei unveiled its new flagship models - Mate 40 series - yesterday via an online broadcast event. There are four smartphone models being introduced: Mate 40, Mate 40 Pro, Mate 40 Pro+, and Mate 40 RS Porsche Design.

All of these models are powered by Huawei’s latest Kirin 9000 series, the 5G SoC fabbed on 5nm process and built with 15.3 billion units of transistors. The new chipset is both a clear differentiator for the new models and a cause of its bottleneck. Its strong performance of GPU, NPU, and ISP are well-illustrated in the presentation, so as its excellence on power efficiency. But its inventory level will cap the performance of these four new models under the ongoing US ban on Huawei which has basically cut off Huawei’s access to customized Kirin chipsets.

Again, we are impressed by the imaging capability of Mate 40 series. The partnership with Leica as well as Huawei’s year-long investments on the area have made Mate 40 series standing out from the competition easily. Mate 40 series all spot a 50MP main camera. Mate 40 features 16MP ultra-wide lens as well as 3x telephoto and 5x optical zooming capability. Mate 40 Pro upgrades to 20MP ultra-wide cine lens, 5x telephoto and 7x optical zooming capability. Mate 40 Pro+ and RS versions move steps further with a dedicated ToF camera and 17x optical zooming capability.

Pricing wise, Mate 40, 40 Pro, 40 Pro+, and 40 RS cost EUR899, EUR1199, EUR 1399, EUR 2295, respectively, at retail in Huawei’s overseas market. Given the absence of Google service, these new Android models are disadvantaged to many consumers in overseas market and could be viewed over-priced by them. Though Huawei now has its in-house petal search, petal map, and other alternatives for Google services, at the current stage, its service ecosystem is still early-stage when comparing with that of Googles.

Huawei is going to bring Mate 40 series back to China next week. Considering that lack of GMS is not an issue in its home market, plus the strong brand equity and reputation that Huawei enjoys in domestic market, China is the actual target market for the new flagship models which will make most volume contribution. Now what remains to be unveiled is how much the domestic version of Mate 40 series will be priced and whether Huawei will launch a light version. Please stay tuned.

Huawei Mate 40 Series Group Photo

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