On October 13, 2020, Apple unveiled the latest updates of its smartphone lineup -- iPhone 12, 12 mini, 12 Pro, and 12 Pro Max.
The most anticipated news of the launch was the inclusion of 5G connectivity. All four new models in the US market will support both sub-6 and mmWave, while in other major countries, new iPhones will only support sub-6 5G.
That would automatically make Apple one of the major 5G vendors globally, and by the end of 2021 Apple will become the largest 5G smartphone vendor by far.
The star of the show was the new A14 bionic chipset. It’s the first 5-nanometer silicon in the industry, and promises to improve power efficiency and performance.
Despite its numerous improvements, the iPhone 12 lineup have displays that still lag behind some of its competitors in the ultra-premium price range, and the obtrusive notch on the top of the screen now looks outdated.
Apple also chose to prioritize profitability over convenience of its customers, by shipping the phone without the charger and headphones. Although current iPhone users may already have such accessories, that would certainly be a deterrent for consumers that want to switch from Android.
WSS clients can find more details, iPhone forecast by model, and the answers of all questions, in the full report here.