We forecast global smartphone user base will grow 20% from 2020 to 2025. Despite of the impact of COVID-19 pandemic, we expect global smartphone penetration rate will continue to increase, showing the consistent and long-term momentum from the demand side in smartphone industry. 

Africa Middle East will enjoy the highest growth rate, followed by Central Eastern Europe and Asia Pacific. North America and Western Europe will lead the global smartphone market in terms of penetration rate.

For more detailed insights for 88 countries’ dynamics, WSS clients can find it in our latest report Global Smartphone User Penetration Forecast by 88 Countries: 2007 – 2025 via this link.