Google’s total global smartphone shipments declined -13% YoY in Q1 2020 and its global marketshare by volume was at 0.5%. The firm dropped couple of places in the smartphone market ranking down to number 18.

Google sells 9 out of 10 of its smartphones in the North America and Western Europe regions. Google’s pricey Pixel smartphones are popular among affluent consumers in those two regions, but the lack of scale and range continues to hamper its profitability. Google needs to expand geographically and extend its distribution channels in search of bigger volumes.

Although the Q1 2020 results are pretty poor, what is concerning for Google is that North America and Western Europe have become the epicentre of the COVID-19 pandemic in the next quarter, so Q2 2020 results will probably be much worse for Google. It will bleed more red ink in the second quarter.

WSS clients can find the answers of all questions, and much more, in the full report here.