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OPPO: Brand Lifting and Overseas Expansion Underway during Q1 2020

by Yiwen Wu | May 14, 2020

OPPO posted -11% YoY decline by global smartphone shipments in Q1 2020, suffering mainly from COVID-19 pandemic and the soft performance in home country.

OPPO enriched its 5G line-up and launched premium Find X series this quarter. OPPO has also successfully entered more overseas markets in Europe and Latin America.

What actions will OPPO need to take to turn around the stagnated smartphone business?

Our latest report Q1 ’20: OPPO: Brand Lifting and Overseas Expansion Underway was published. WSS clients could access the full report via this link.

OPPO Mexico

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