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Vivo’s Smartphone Business Declined at the Fastest Rate Ever during Q1 2020

by Boris Metodiev | May 11, 2020

Vivo’s global smartphone shipments dropped -19% YoY in Q1 2020. The company performed slightly worse than the overall smartphone market, which declined -17% YoY in Q1 2020, a result of vivo being overly dependent on the Chinese home market.

After continuous and almost uninterrupted growth in volumes for the company, Vivo has now declined for the last four quarters, and its global marketshare by volume dropped to 7%, its lowest level for the last couple years.

Inevitably, Vivo’s Q1 2020 results were heavily affected by the COVID-19 crisis. The company’s lack of geographic diversity was severely exposed, since Vivo sells 6 out of every 10 smartphones in China, the country that was hit the hardest by the coronavirus during the first quarter.

An obvious target for geographic expansion is Europe, where Huawei continues to lose ground, following the US ban and its inability to use Google Mobile Services. Vivo can plug the “Huawei gap” in Europe for 5G handsets.

WSS clients can find the answers of all questions, and much more, in the full report here.


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