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Global Smartphone Wholesale Revenue Up +4% YoY in Q4 2019

by Linda Sui | Feb 20, 2020

According to the latest report published by our Wireless Smartphone Strategies (WSS) service: The VALUE SHARE: Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier: Q4 2019, Global smartphone industry wholesale revenue improved +4% YoY in Q4 2019. Smartphone wholesale ASP also grew +4% YoY, while shipment volume stabilized annually this quarter.

2019 Full-year smartphone shipment volumes topped 1412.6 million units, down -1% YoY.  Full year smartphone wholesale revenue and ASP up +1% YoY and +2% YoY respectively. However, full year smartphone profitability declined -20% YoY, mainly blaming to the falling profitability of Apple and Samsung on smartphone business.

Apple and Samsung together captured 63% of all smartphone industry revenues in Q4 2019, up from 61% a year ago. But in 2019 full year the top two players combined made up 56% revenue share, down from 59% one year ago. Apple alone captured 48% value share this quarter, slightly up from 47% one year ago. Samsung took 14% value share, as flat as one year ago. Huawei held the third place with 12% revenue share this quarter, slightly down up from 13% in Q4 2018.  OPPO and vivo are in the top 5 list, followed by Xiaomi, Google, Lenovo-Motorola, LG, and Realme.

Our extensive report provides quarterly global handset and smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 27 major vendors from Q1 2010 to Q4 2019. Global smartphone vendor market share by price-tier and global revenue-share tracking by PRICE-TIER for all 27 vendors are also included. This report is a vital tool for monitoring the financial health and tiered market share of leading brands such as Samsung, Apple, Huawei, Xiaomi, OPPO, vivo, and others.

WSS clients please click here to access the full report.
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