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CES 2020 Device Blog: Day 2: Smartphones

by Rajeev Nair | Jan 09, 2020

CES 2020, the world’s largest consumer electronic trade show is now taking place in Las Vegas, Nevada, US. The show scheduled from Jan 7 (Tue) to Jan 10 (Fri) 2020 has a large team of analysts from multiple services of Strategy Analytics in attendance, including Smartphones, Wearables, Smart Speakers, Connected Mobility, Automotive and Smart Homes.

Our Day 1 coverage and Pre show report can be accessed as below:

CES 2020 Device Blog: Day 1: Smartphones (available here)

CES 2020 Preview report: Smartphones (available here)

Our smartphones coverage on Day 2 focuses on vendors such as Huawei, Coolpad, Xiaomi, LG and some of the emerging themes and trends for the segment.

Huawei: The world’s second largest smartphone vendor showcased its existing product lineup as it looks to push through its own mobile services. On display were P30 Pro, Mate X, Mate 30 and Nova 5T which were all launched in 2019. The vendor despite strong headwinds in the most advanced markets is pushing thru its own services that are to replace Google’s Mobile services, in light of the trade war with USA.

Our most recent insight and perspectives on Huawei and its smartphones can be availed as below:

1. Mate 30 (here) 2. Harmony OS (here) 3. Mate X (here) 4. P30 (here) 5. Huawei in Q3’19 (here)

Coolpad: Coolpad announced its first 5G smartphone called the Legacy 5G in CES 2020. It also signals another move by the vendors to take their 5G offering to the masses. Legacy 5G is to be priced under US$ 400 unlocked and would be available for retail via Amazon’s official website, vendors own portal and other retailers from Q2 2020. It would be supported by AT&T’s 5G, T-Mobile and Sprint’s network.

Coolpad’s Legacy 5G runs on Qualcomm’s Snapdragon 765 processor( integrated Snapdragon X52 modem supports Sub-6GHz frequencies) and sports a 48 MP main and 16 MP front camera. It however, lacks NFC and AMOLED display. It goes up against TCL 10 5G, which was also announced at the same event. Coolpad holds less than 1% market share in USA, per our most recent report available here.

Our latest 5G smartphone forecast by vendor can be availed here

Exhibit 1: Coolpad Legacy 5G

Coolpad Legacy 5G

LG and Xiaomi:

LG showcased its G8X ThinQ which was launched in H2 2019. The device is LG’s second attempt at giving consumers a dual screen experience. It is up against the likes of Samsung Galaxy Fold and Motorola Razr. Some of our latest insights on key foldable smartphone launches and market projections are as below:

Samsung Galaxy Fold (here), Motorola Razr (here), Display technologies Forecast (here)

Xiaomi, too didn’t launch any new devices and chose to bring its gaming phone in Black Shark Pro 2 to the event. The smartphone launched in H2 2019 runs on Snapdragon 855 plus processor.


The broad trends in the smartphone segment from CES 2020 indicate a positive momentum for both Foldable and the 5G technologies. More vendors are joining to showcase their prowess on the two, the sharp price drops on 5G smartphones is clearly evident and the momentum towards mass market adoption is likely to pick up in 2020-2021. You can view our smartphone projections for 2020 here.


Please stay tuned into our Blog Page for continuous coverage and updates from CES 2020.

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