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CES 2020 Device Blog: Day 1: Smartphones

by Yiwen Wu | Jan 07, 2020

CES 2020, world’s largest consumer electronics trade show, takes place in Las Vegas, Nevada, US, from Jan 7 (Tue) to Jan 10 (Fri) 2020. Strategy Analytics has a team of analysts across various services in attendance.

Our CES 2020 device pre-show report can be found here. Meanwhile, we are blogging in a daily base on the latest devices and trends that we spotted in the show this week. 

On Day One, we focus our attention on smartphone area.

Samsung announced Galaxy S10 lite and Note 10 lite in the show. As the name suggests, they are the light version of Samsung’s flagship S10 and Note 10 series. The major differences between the light version and hero models take place on the display side and on the camera side. The light versions come with a larger OLED display but adopt rigid ones instead of iconic flexible AMOLED displays. Their front cameras are enhanced while their rear camera set-ups are re-designed. The new devices target clearly to more price-sensitive users who adore Samsung brand and prefer flagship-alike experience. Samsung is going to reveal the retail price of Galaxy S10 lite and Note 10 lite later.  

Apple is back to CES for the first time in 28 years. Apple did not launch any hardware device this time but joined a roundtable discussion on privacy issues. Compared with Android, iOS arguably enjoys advantage on security and privacy protection, as Apple has a full control on this close ecosystem. iOS has been a key selling point for iPhone for the years, and we expect the differentiating power will remain in the following years.

TCL- Alcatel unveiled several new models, including the concept device TCL foldable, the mid-range TCL 10 series, as well as the budget phones under Alcatel brand.

OPPO’s sibling brand OnePlus showcased a concept device called Concept One. The device is co-developed with McLaren. From technology side, what makes it unique is its electrochromic glass panel. According to the vender, the panel can be transit from solid black to fully clear in 0.7 seconds. The main use of the technology is to hide and reveal the rear camera. It appears that the vendor is concerned that the increasing number of rear cameras could annoy the users. It is a still in the concept stage and OnePlus seams not in hurry to bring the device to the market. Whether electrochromic glass panel will be an effective purchase driver requires more consumer study, we however are glad to see such new innovation and ideas around smartphones.

This has been our daily blog for Day One in Vegas, and we will come back with Day Two blog tomorrow. Stay tuned, and keep visiting our CES 2020 blog website for more.


Exhibit: TCL Foldable

TCL foldable
Previous Post: OPPO Launched RENO 3 Series Today, Their first 5G Models Available in China | Next Post: CES 2020 Device Blog: Day 2: Smartphones

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