vivo’s global smartphone volumes have declined steadily over the last two quarters. Out detailed quarterly report on the vendor available here, from the Wireless Smartphone Strategy (WSS) Service, captures its challenges and our recommendation to overcome them.

It takes on a resurgent Huawei in its home market of China and with India as a bright spot, in the third quarter. Also, its recent strides in the nascent 5G market are a positive.

What more it needs to do both from a product and market stand point? Can it take on its aggressive Chinese counter parts and top of the line vendors like Apple and Samsung? How?