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How to Fix Apple?

by Neil Mawston | Jan 30, 2019

Global iPhone shipments, revenue, ASP and profit margin fell sharply during Q4 2018. This was Apple’s worst quarter in years. Overpricing and de-subsidization across Asia and elsewhere were among the major problems.

What must Apple do to recover in 2019?

Clients of our WSS (Smartphones) service can read our recommendations here.

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