Devices > Smartphones Blog

CES 2019 Device Blog: Day 2: Smartphones

by Rajeev Nair | Jan 09, 2019

CES 2019
, the world’s largest consumer electronic trade show is now taking place in Las Vegas, Nevada, US. The show scheduled from Jan 8 (Tue) to Jan 11 (Fri) 2019 has a large team of analysts from multiple services of Strategy Analytics in attendance, including smartphones, drones, robots, tablets, wearables, smart home, semiconductors and automotive.

Our Day 1 coverage and Pre show report can be accessed as below:

CES 2019 Device Blog: Day 1: Smartphones (available here)

CES 2019 Preview report: Smartphones (available here)

Our continuous and relentless coverage of Consumer Electronic Show (CES 2019), moves on to highlights from Day 2 of the trade show. Here, we focus on new launches from TCL-Alcatel, updates from KaiOS and Google assistant for smartphones

TCL- Alcatel 1 Series: TCL-Alcatel under the 1 series launched two new budget phones: alcatel 1X (2019) and alcatel 1C (2019). Both the devices though for different markets, are positioned in the entry price tier.


alcatel 1x (2019): The device boasts of both finger print and facial recognition as security /access features. However, the latter is available in select markets.  Our detailed projections for Smartphone Biometric Authentication Enablers are available here.

alcatel 1x has a 5.5 inch display and offers enhanced imaging experience in the entry price segment. It includes dual rear cameras (13MP + 2MP) and a secondary depth-sensing lens. The device to be available in select markets of North America, Europe, Asia pacific, the Middle East and Africa from Q1 2019.

alcatel 1c (2019): The 5 inch device would run on the Android GO platform. It features the Google Assistant for this version of android. alcatel 1c also comes preinstalled with Google Go, Files Go, Google Maps Go, YouTube Go and Gmail Go.

With a wholesale price of less than US$75, the device would be available in the markets of Asia pacific, Latin America, the Middle East, Africa and Europe.

                           Exhibit 1: Alcatel 1X (2019) and Alcatel 1C (2019)

                   CES 2019_ 1

TCL- Alcatel partners with Verizon to bring in its BlackBerry KEY2 LE for its enterprise customers.

BlackBerry KEY2 LE was launched in the last quarter of 2018 and now the slate variant of device would be available to the US customers via the carrier. The version of the KEY2 LE offers Dual-SIM support, 4GB of memory, and 64GB of internal storage. The device comes with an innovative Speed Key for a more customized universal shortcut experience. It also supports features such as Google Assistant, Google Lens and Google Pay.

Productivity and Privacy feature have been retained as the core in this Blackberry device as it adds on a strong battery to get the business user through the day.


                                       Exhibit 2: BlackBerry KEY2 LE

                                          CES 2019_ 2

Google Assistant expands functionality on Phones

Google assistant’s functionality has been now expanded on the phones to include real time translation, Google map integration and Lock screen support for all the Android phones.

Interpreter mode: This new feature from the Google Assistant would support the 27 languages to include Arabic, Hindi, Chinese, English, French, German, Russian, Thai and Korean. It would provide both written and spoken translation in real-time to consumers to be their personal interpreter.

Maps Integration:  The feature would encompass iOS devices too in addition to Android users. Assistants in maps would let the user reply to text messages, play music, search for places, and add a new stop in navigation and share ETA with friends and family.

Lock Screen Support:  The feature has been there with Pixel devices and has now been extended to all Android users. Once opted in from the settings users would be able to avail it after the update in few weeks’ time

KaiOS Expands to Indonesia and Africa:
KaiOS has been busy expanding its presence beyond the Indian feature phone market. In the last quarter of 2018, it partnered with device vendors and operators to enter the Indonesian and African feature market respectively.

In Indonesia, they partnered with device vendor WizPhone to launch WizPhone WP006. The feature phone would be made available via 10,000 Alfamart stores which being their distribution partner. A new business model, coupling retail and banking incentives makes the device affordable to the Indonesian consumers. Google too has made available its suit of services to include Assistant, Search and Map functionality.

In Africa, KaiOS has partnered with MTN, China Mobile, Unisoc and Orange to launch 3G and 4G feature phones. The devices would include services such as Google Assistant, Facebook and Google Maps and functionalities like KaiStore, Bluetooth and GPS. Africa does present a huge opportunity for KaiOS with affordability and limited internet penetration challenges that it can look to address. Our latest handset projections for key markets in the African region are available here from the Wireless Smartphone Strategy (WSS) Service.


                                  Exhibit 3: KaiOS on Multiple Devices

                               CES 2019_ 4

You can tune into our blog page for further updates and analysis from Day 3 of CES 2019

Previous Post: CES 2019 Device Blog: Day 1: Smartphones | Next Post: CES 2019 Device Blog: Day 3: Technologies

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: