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2018 Q3: OPPO Extends into More Mature Markets

by Yiwen Wu | Nov 21, 2018

OPPO delivered a mixed quarter in Q3 2018 with +3% YoY growth rate in wholesale revenue and -1% YoY decline in smartphone shipments.

Suffering from saturated home market, OPPO’s growth is now driven by overseas expansion. It has made solid progress in India and scaled back to the 3rd position in the country right after Xiaomi and Samsung. It has landed in more developed countries with higher ASP, including Japan, France, Italy, Spain, and Netherlands. United States is a potential candidate as well, especially after OPPO’s sibling brand OnePlus secured a partnership deal with T-Mobile in United States in October.

Our latest report Q3 ’18: OPPO: Revenue Up but Volume Down was just published. WSS clients could access the report via this link.

OPPO Photo


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