vivo grew to be the sixth largest handset vendor globally in Q3 2018 by volumes. Per our latest insight report available here, from the Wireless Smartphone Strategy (WSS) Service, the vendor grew in double digits in the quarter.

It was fifth largest by value, in Q3 2018. This growth comes amidst the vendor's market expansion beyond its home Chinese market. Our insight takes a look at what he vendor has done to maintain this momentum? What challenges it face now in its quest to take on the top three in the smartphone market?