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Will MIX 3 Help Xiaomi Attack Premium Segment?

by Linda Sui | Oct 26, 2018

Xiaomi launched its latest hero model MIX 3 in Beijing, China on October 25th 2018. The new model comes with an impressive 93.4% screen-to-body ratio achieved by slim slide-out form factor and ID design. MIX 3 is competitive in terms of hardware specification, refreshed design, and outstanding cost-to-performance ratio. However, limited brand equity would inhibit it from gaining ground in premium segment of overseas markets, where Apple and Samsung still remain powerful player and dominate both volume share and value share.

How many units will Xiaomi ship MIX 3 globally in 2018? What does the Chinese vendor need to do to lift up branding image among affluent consumers and in overseas markets?

WSS clients please click here to access the full report.MIX 3 image

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