According to the latest report from our Wireless Smartphone Strategies (WSS) service: Global Smartphone Vendor Market Share by Region : Q2 2018, global smartphone market dipped -3% YoY with 350 million units.  North America remained weak due to the USA and posted a -21% annual decline by volume. Asia Pacific also remained weak due to China and posted a -2% annual decline by volume. Central Latin America also posted a -2% annual decline. Central Eastern Europe (+13% YoY) showed strong momentum, while Western Europe (+1% YoY) and Africa and Middle East (+2% YoY) posted modest growth. 

Samsung remained the world's largest vendor in global smartphone market this quarter, and topped in Europe, Central Latin America and Middle East Africa. Huawei surpassed Apple being the second largest smartphone vendor for the first time ever and topped in Asia Pacific and posted solid growth across all regions except North America. Apple fell to the third place but maintained the first place in North America and gained market share annually in North America and Middle East Africa. Xiaomi solidified the fourth spot and OPPO remained the fifth place.

Huawei made a solid progress in West European and tied with Apple. Huawei successfully grabbed market share from other Chinese players such as ZTE and TCL-Alcatel. It posted an impressive + 46% annual growth in this region, mainly thanks to the popularity of P20 series and low cost Honor models.

However, we expect the top 3 ranking in global market might see changes in upcoming holiday quarter with new iPhone models and strong Apple seasonality.

Our extensive report contains global smartphone shipments for the top 35+ vendors by quarter from 2007 to Q2 2018. Global smartphone shipments by vendor by operating system by region by quarter are also included, in a pivot table.