Apple continued to grow in Q2 2018, but the unit growth rate slowed to +1% YoY. Apple slipped to the third position in global smartphone market by volume, following Samsung and Huawei. This is the first time ever since 2010. In order to grow iPhone’s volume, Apple needs to add more innovations to iPhone design, push down ASP of upcoming iPhone line-up, and put more efforts on emerging markets like India.

Our latest report Q2 ’18: Apple: Revenue Grew but Displaced by Huawei was published. WSS clients could access the full article via this link.