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vivo's Latest Branding Efforts: Notch-less NEX was Officially Launched in China

by Yiwen Wu | Jun 13, 2018

vivo formally launched NEX, the concept phone it showcased in MWC 2018, yesterday in Shanghai China. The model is the vendor’s latest flagship model, coming with 91% screen-to-performance but without the notch. The shipment will start on June 23rd 2018.  

The high STD ratio of vivo NEX is achieved by an elevating front camera, as well as screen sound casting technology and in-display fingerprint sensor. This helps the model stands out from the mainstreams in the premium category which is currently dominated by notch design.

Although the model does not come with latest chipsets or best camera performance, it has impressed us and we rate it as one of the most innovative smartphones in 2018. This new model points towards the future with some truly innovative features. While the volume would be tiny due to higher price and lower yield rate, it will help the vendor significantly lift up its brand image in the industry and in consumer’s mind.

vivo NEX

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