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China Drags vivo Down in Q1 2018 but International Expansion Offers Upside

by Yiwen Wu | May 23, 2018

vivo posted another weak quarter in Q1 2018. It maintained the 6th position in global smartphone market, but its volume share declined. It is the third quarter in a row that vivo posted negative revenue growth, driven primarily by the softened performance of its high-end X series devices. The overly aggressive upgrade timing of X series may have inspired consumer inertia.

vivo has been negatively impacted by the pullback in China but has upside potential in international markets. In addition to its existing overseas markets, last October the vendor announced an aggressive plan to expand to Russia, Morocco, Kenya, Hong Kong, Taiwan, Singapore, Cambodia, Laos, Bangladesh, Nepal, and Sri Lanka. By the end of this quarter, vivo has landed in some countries / cities and has opened a local office in Kenya.

Looking forward, despite vivo’s decline in recent quarters, we expect it will rebound slightly in 2018 thanks to the recovery of the Chinese smartphone market, the ongoing consolidation in global smartphone market, and its aggressive expansions to Central Eastern Europe and Africa and Middle East.

vivo photo-worldcup

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