Sony announced weak Q1 2018 results, including a -7% YoY decline in smartphone shipments, negative operating profit margin and huge operating losses. The 2.7 million smartphones shipped during the quarter is an all-time low for Sony, and adds to the long list of declining YoY quarters for the company.

A positive sign in Sony’s results is the increasing global handset wholesale ASP, which is representative of the company’s effort to focus on premium-tier devices in Japan and Western Europe.

The company has recently revamped its outdated OmniBalance design with the launch of the new Xperia XZ2, but is it too little too late? What should Sony do to gain some traction in the world’s two largest smartphone markets, China and US, and can the company take advantage of the upcoming transition to 5G?

WSS clients can find the answers of all questions, and much more, in the full report here.