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LG Needs a Disruptive Strategy to Reattack Mid Tier Segment

by Linda Sui | Apr 30, 2018

LG posted a weaker Q1 2018.  Its global smartphone shipments declined -23% YoY this quarter with 11.4 million units. Its revenues, ASPs and profit margins witnessed a sharp drop too. The lackluster performance were across all six regions.  

LG’s value over volumes approach has been jeopardized by the delayed launch of its next G Series iterate.  Playing around with its flagship launch cycles also puts to risk its strong hold country markets.

It needs to have a disruptive business model, spanning all 4P’s, to take on a well-entrenched competition in key countries, especially in mass market mid tier segment.

Can LG regain its lost position in the global smartphone market in 2018? What can it do with it next flagship iterates? Which markets to target and how, for volume and value growth?

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