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Samsung Posted a Record-high ASP and Solid Revenue / Profit Growth in Q1 2018

by Linda Sui | Apr 28, 2018

Samsung released Q1 2018 results yesterday. It was a solid quarter for the Korean giant, with a record high smartphone wholesale ASP and impressive growth on smartphone revenue and profitability. The healthy demand of newly launched Galaxy S9 models, and streamlining product portfolio by retiring old legacy low end models mainly contributed to the solid growth by value.

However, Samsung global smartphone shipment volume declined -2% YoY this quarter, indicating the intensified competition from leading Chinese players in emerging markets (China, India etc.). We estimate Samsung regained the leading position in global smartphone market, with 23% market share during Q1 2018.

How should Samsung respond to the intensified competition from rising Chinese rivals in emerging markets? What challenges will 5G and AI era bring in? WSS clients please click here to access the full report for more details.

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