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Premium Smartphones Will Make Up 62% of Global Smartphone Revenue in 2018

by Linda Sui | Apr 03, 2018

According to the latest report from our Wireless Smartphone Strategies (WSS) service: Global Smartphone Revenues, ASPs and Price-Tier Forecasts : 2003 to 2023, Premium-tier smartphones with wholesale price of US$300 and above will account for 25% of the global smartphone volume share and 62% value share in 2018. The ASP of this tier posted an impressive +10% annual growth in 2017, tapping into US$600 level for the first time since 2005. The increase was fueled by higher-priced Apple’s super-premium bigger iPhone, as well as the price volatility of key components.  

Premium smartphone volumes are expected to see a healthy growth until 2023, mainly driven by hardware innovations and 5G uptakes in selected regions / countries. Its unit volumes will make up 27% of the industry’s total in 2023, yet its revenue will account for 65%.

Among premium tier, smartphones with US$600 and above mainly consist of Apple iPhone models, as well as a few LTE enabled phablet models and curved / flexible display models from Samsung, LG and Huawei etc. Sub-tier US$600 and above will remains the largest tier in terms of volumes till 2023, followed by US$300-399 tier. Samsung remain the largest player in the US$500-599 sub-tier mainly thanks to its wide spread premium tier portfolio. We believe US$300-399 tier poses more opportunities for second tier and rising Chinese players which wanted to tap into premium tier segment to improve mind share and profitability.

This report forecasts global smartphone sales volume, revenues and wholesale ASPs by six major regions and five price-tiers from 2003 to 2023. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure the smartphone market by value and benchmark their pricing strategies.

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