Lenovo unveiled Moto Z 2018 in China on Oct 24th 2017, with a price tag of RMB9999 (USD1500) at retail. The model comes with Qualcomm Snapdragon 835 chipset, 5.5 inch P-OLED display from LG, 2730mAh battery, 12MP dual rear camera, 5MP front camera, 6GB RAM and 128GB ROM. A type-C HIFI headphone is also included in the package.
The model is basically the China version of Moto Z2 Force Edition launched in July in United States. Given its price tag, it is a model for niche market. Priced above iPhone X, the new model indicates strong ambition for the vendor to re-attack the premium segment in China. Instead of the volume contributor, Moto Z 2018 is likely to play a key role for the vendor to lift up brands and build awareness.
It is also worth noting that smartphones in China are getting more expensive. Hardware innovation and the vendors push in premium categories both drive up the growth of smartphone ASP in the country. We expect premium segment will gain more market share in the following quarters, at the expense of other price categories.
Our latest reports, Global Smartphone Revenues and ASP Forecasts by 88 Countries : 2012 to 2022, and BRIC Countries Smartphone Revenues , ASPs and Price-Tier Forecasts : 2009 to 2022, have been published. WSS clients could access the report by click the links.
