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Will Nokia 7 Help HMD to Regrow Business in China?

by Yiwen Wu | Oct 20, 2017

HMD unveiled its latest smartphone Nokia 7 in China today. The China-focused model is the 5th new smartphone from HMD. HMD has Nokia 6, 3, 5, 8 and 7 five models in portfolio spanning multiple price tiers.

Positioned as high-end model, Nokia 7 will target old Nokia fans who are less price-sensitive, and willing to pay for pure Android UI, reliable imaging experience, and most importantly Nokia brand. They are likely to live in tier 1 and tier 2 cities, and arguably female consumers.

How competitive is the model? Will it help HMD to regrow in hyper-competitive China market?

Our latest report Will Nokia 7 Help HMD to Regrow in China? is published. WSS client can read the full analysis here.


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