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Honor 9 Will Solidify Huawei's Leading Position in Online Channel

by Linda Sui | Jun 14, 2017

Huawei Honor launched its latest flagship model – Honor 9 -- on June 12, 2017 in Shanghai, China. Our analysts from Wireless Smartphone Strategies (WSS) services attended the launch event and handed on the device closely.

The new model comes with enhanced camera functions and is powered by Kirin 960 chipset. It will compete neck to neck with Xiaomi Mi6 that is powered by Snapdragon 835 chipset and launched in April. Honor 9 will be available in China from June 16th and then expand to other countries later this year.

Leveraging Honor brand, Huawei topped smartphone online channel not only in China but also in global market last year. We believe Honor 9 will further solidify Huawei’s leading position in this segment and give hard time to Xiaomi this year. However, the company needs to carefully manage mid and low end segments to avoid cannibalization among each other.

The full report has published under our WSS and can be accessed here.

Honor 9 picture

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