OPPO launched its latest flagship models -- R11 and R11 Plus -- on June 9, 2017 in Shenzhen, China. The new models come with enhanced camera functions and upgraded chipset. They will be available in China from June 16th and expand to other countries later this year. With solid marketing campaigns and 2-month exclusive deal with Qualcomm on Snapdragon 660, we expect R11 series will beat the predecessor model R9s and solidify OPPO’s leading position in global smartphone market. How many units will OPPO ship globally in 2017? What models will R11 compete neck to neck? Are there any issues the company need to monitor and address carefully?

OPPO’s R11: Shadows Behind Glory is published. WSS clients please click here to access the full report.