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Q1’17 : vivo : Robust Growth in India

by Yiwen Wu | May 12, 2017

vivo continued strong momentum in Q1 2017. The Chinese vendor solidified its 5th position in global smartphone market, up +64% YoY by volume. 

vivo maintained top 3 list in home market this quarter. X9 alone contributed to significant volume this quarter. Xplay6, the vendor’s latest premium model, however did not manage to stand out from the competition, partly due to supply constraint on AMOLED display and partly due to its aggressive pricing. Too frequent launch cycle of flagship models would pose challenge in terms of channel management and price control. The increasing inventory risk of Xplay6 also indicates headwinds when lifting up its product portfolio. We would recommend vivo to carefully review its overall product strategy and find a more balanced line-up and a more reasonable product launch cycle in home market.

vivo’s generous investment in India started to pay dividend. In Q1 2017, the vendor launched V5 Plus and V5 Lite. We believe the vivo is well-positioned to further gain ground in India market this year, mainly thanks to its extensive offline channel across the country and relentless investment for branding lifting.

vivo india shot by Yiwen at Delhi May 2017



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