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OPPO Surpassed Huawei Being the Second Largest Smartphone Vendor in Asia Pacific in Q3 2016

by Linda Sui | Nov 02, 2016

According to the latest report from our Wireless Smartphone Strategies (WSS) services: Global Smartphone Vendor Market Share by Region : Q3 2016, OPPO overtook Huawei being the second largest smartphone vendor in Asia Pacific for the first time ever. Samsung still maintained the leading position in this region, but lost volume and market share to rising Chinese rivals. In contrast, Huawei slipped to the third place with 10% market share.

In global picture, OPPO shipped a record 21.6 million smartphones and maintained 4th position with 6% global marketshare in Q3 2016. OPPO grew 140 percent annually in the quarter, outperforming all its major rivals. The secret of its success is a differentiated mid-high portfolio of 4G Android models localized for Chinese consumers and delivered through a large offline network of Chinese wholesalers. Around 9 in 10 of all OPPO's volumes flow through Asia, where it holds 9% marketshare and is a top-four player.

OPPO is also quietly making big gains in Africa (2% share), where it has become a top-ten brand, and we expect the firm to push aggressively into countries like Kenya in the coming months, posing a threat to established vendors like Samsung, TCL-Alcatel and Huawei.

WSS clients please click here to access the full report.

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