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Vivo: Strong Leap in Volume and Value in Q2 2016

by Yiwen Wu | Aug 16, 2016

Vivo has enjoyed a great quarter. Its global smartphone shipments increased 84% YoY and its wholesale revenue grew at 118% YoY. Vivo’s success is a direct result of its continuous efforts on offline channel development, well-designed smartphone models, as well as on its aggressive investment in marketing and branding during the past years.

However, challenges remain. Vivo’s business model and channel presence has triggered imitations from competitors. Moreover, its heavy investment in sales and marketing might bring in margin pressure in the future. Though vivo is still under upward track, it does need to carefully balance volume and value growth and control cost, and extend footprint into more overseas markets, in order to secure success in the longer run.

Q2’16: vivo: Great Quarter with Strong Leap in Volume and Value was published and WSS clients please click here to access the full report.

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