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Android OEMs Together Took 59% of Global Smartphone Revenue Share in Q1 2016

by Linda Sui | May 26, 2016

According to the latest published report from our Wireless Smartphone Strategies (WSS) services: Value Share: Global Smartphone Revenue, ASP and Profit by OS by Price-Tier : Q1 2016, Android OEMs all together contributed to 59% of global smartphone revenue share in Q1 2016, up from 53% one year ago. In contrast, iOS took 41% revenue share, down from 46% from Q1 2015. Weaker demand of iPhone 6S and 6S Plus mainly led to the lackluster performance. All other OS platforms combined made up less than 1% value share.

The global smartphone market remains in duopoly-like situation, with limited opportunities for new operating systems.

Among Android players, Samsung still leads the pack, followed by Chinese OEMs, including Huawei, OPPO, vivo, Xiaomi etc.

Our extensive report provides quarterly global smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 8 major operating systems from Q1 2013 to Q1 2016. Global smartphone OS marketshare by price-tier, and global revenue-share tracking by PRICE-TIER, for all 8 operating systems are also included.     

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