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OPPO Jumped As the Fourth Largest Smartphone Vendor by Revenue in Q4 2015

by Linda Sui | Feb 22, 2016

According to the latest published report from our Wireless Smartphone Strategies (WSS) Services, Value Share : Global Smartphone Revenue, ASP and Profit by Vendor by Price-Tier : Q4 2015, global smartphone wholesale revenue slightly grew +1% YoY during Q4 2015. Apple maintained the top spot, followed by Samsung and Huawei.

Chinese vendor OPPO is a rising star, surpassed LG and Xiaomi and jumped to fourth position by revenue this quarter, mainly thanks to the soaring volumes and higher ASP. Another Chinese vendor vivo also posted strong performance by volume and value in 2015.

Our extensive report provides quarterly global smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 17 major vendors from Q1 2011 to Q4 2015. Global smartphone vendor marketshare by price-tier, and global revenue-share tracking by PRICE-TIER, for all 17 vendors are also included.

WSS clients please click here to access the full report.
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