Micromax has been among the fastest growing smartphone vendors and finds itself among the top 15 globally. With-in the hyper competitive Indian market, it has continuously challenged the global competition from Samsung, while at the same time thwarting the strong domestic and Chinese players.

Today, while on one hand it has to retain its own matured smartphone user base, on the other it has to with the same aggressiveness and innovative approach, target the first time smartphone user. Our latest report, available here analyses how it plans to address this new conundrum.
   
                                               

According to the report, Micromax has been working on multiple fronts to include all the 4P’s to transform itself into a global leader. The report is a highly valuable tool for handset vendors, component makers, platform providers, mobile operators and investors interested in India in particular.