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Upper Mid-Range and Premium Smartphone Models Captured Significant Revenue Globally in Q2’22

by Juha Winter | Sep 27, 2022

Ultra high-end smartphones, priced at US$600 wholesale and above, were responsible for half of all smartphone revenue in the second quarter of 2022, somewhat less than in the previous two quarters. Besides the mid-range price tier of US$100-190 (wholesale), the US$191-299 and US$300-399 price tiers represent significant sources of revenue, together 22% of all smartphone revenue in Q2. Indeed, altogether eight models belonged to either of these price tiers on top-20 list of most revenue-generating smartphone models, according to recent research from Strategy Analytics’ Smartphone Model Tracker (SMT). These two price tiers also have fewer competing models than the overcrowded US$100-190 price tier. The top models from these price tiers are shown in the exhibit below.

Global Smartphone Revenue Q2 2022, Top-10 Upper Mid-Range and Premium Models
The Apple iPhone SE 5G, Samsung Galaxy A73 5G, Vivo V23 5G, and Xiaomi 12 5G belong to the premium price tier, US$300-399 wholesale, whereas the other six devices are from the US$191-299 price tier. Globally, looking at all price tiers in terms of revenue, these devices ranked between no.6 and no.22, taking from 0.5% to 1.8% revenue share, an impressive achievement, since most other models in the top-20 are from higher-end price tiers. This goes to show that there are significant revenue opportunities beyond flagship and ultra-high-end devices available to multiple vendors, not just Apple and Samsung, that other vendors should prioritize.

Interested in more detailed price-tier analysis or other insights on the global smartphone market? Clients of our SMT service can access the research here.

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