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Xiaomi smartphone models remain on top in India despite major market decline

by Juha Winter | Aug 27, 2020

India’s smartphone market was absolutely hammered in the second quarter of 2020, suffering the sharpest year-on-year decline in shipments ever. This was due to multiple factors; first obviously the lockdowns imposed due to the raging COVID-19 epidemic, but also other disturbances such as border conflicts with China and the souring consumer sentiment for Chinese smartphone vendors.

Although Chinese Xiaomi was hit particularly hard by the market decline, the vendor managed to retain 7 out of 10 smartphone models in the top-10 list of best-selling smartphones in India, in Q2, an impressive feat that the vendor repeated from the previous quarter. Samsung, the no.2 in the market, managed to take the remaining three spots in the top-10. Samsung’s shipment also suffered substantially, though somewhat less than the market on average. The next three vendors Oppo, Vivo, and Realme all declined in shipments but much less than the big two vendors.

Apple has long tried to crack the Indian smartphone market, but even with the introduction of the more affordable iPhone SE (2020) in April, the vendor’s models were not showing up in the rankings above no.60, which was taken by the iPhone 11. The new iPhone SE debuted a few ranks lower. At least so far, it appears the price point is not quite affordable enough to generate major consumer demand. Even so, Apple was one of the few vendors that actually managed to grow its shipments YoY.

Interested in the shipments, market share, wholesale pricing, and specs of the top-200 best-selling smartphones in India? Clients of our SMT service can get these, and many other types of data here.

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