Apple’s new iPhone 11 series of smartphones started shipping on the week of Sept. 20th, the official launch date, and even with just two weeks of shipments in the third quarter, the demand for the new models exceeded the expectations of many, particularly so in the United States. Although freshly introduced iPhone models have consistently ranked at the top in the vendor’s home market, the success of the 11 series is still quite remarkable. The iPhone XR, introduced last year and the most popular of Apple’s 2018 line-up, still took the top spot in the US in Q3, but the iPhone 11 was close on its heels.
The iPhone 11 was launched early this year, together with the more expensive models iPhone 11 Pro and iPhone 11 Pro Max, and it was also priced US$50 lower than its predecessor, the iPhone XR. Despite the lack of 5G connectivity, expected next year, the technical upgrades also proved to be enticing enough for many to upgrade from older iPhones. Hence, the iPhone 11 beat initial sales expectations, while the more expensive models were also successful in terms of the Q3 shipments.
As for other vendors in the US, Samsung’s new Galaxy Note 10+ shipped the most units in Q3, while the S10+ also continued its strong performance, along with some new mid-range models such as the A50.
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