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Smartphone Models in the US$300-399 Wholesale Price Band Have Key Importance as a Revenue Source Globally

by Juha Winter | Oct 11, 2018

In the second quarter of 2018, Apple had 5 out 10 most revenue-generating smartphone models in the world, repeating a pattern from the preceding two quarters, as reported by Strategy Analytics’ Smartphone Model Tracker (SMT) service. Yes, it’s the current and previous-generation iPhones that rank high, but Samsung, too, has its flagship models in the revenue top-10. The remaining few slots go the Chinese players, Huawei, Oppo, and Vivo.

But which price band generates the most revenue? Obviously, the very high-end (US$600+ wholesale price) devices are at the top. But after those, what is the second most important price tier? As it turns out, looking only at the top-20 revenue generating models, the US$300-399 price band is the second most important revenue generator, looking at models such as the Oppo R15, the Vivo X21, or the Huawei Honor 10. These are all high-volume models that generate a very significant revenue impact despite being available in limited geographies in the case of Oppo and Vivo. Looking at the long tail of models, the top-500 most-revenue generating models globally, however, it’s fair to say that the lower mid-range price bands of US$100-190 and US$191-299 each have a larger impact overall than the US$300-399 price band, but through a much larger number of models.

Interested in seeing how different smartphone vendors and models occupy the different price tiers and what their shipments, revenue, and wholesale ASP are? Then refer to the report Global Top-500 Smartphone Revenue, Value Share, ASP, and Price Band by Model: Q2 2018, available to clients of our SMT service. Are the key technical specifications of the top-500 globally best-selling models of interest to you? If that’s the case, you may refer to the report Global Top-500 Smartphone Shipments, ASP, and Price Band by Model with Specs: Q2 2018.

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