In the second quarter of 2018, the iPhone X was dethroned from its previous-quarter position as the best-selling smartphone in the United States. It’s the iPhone 8 Plus, with its “classic” notch-free looks that topped the chart in Q2. But rather than looks, the more affordable price of the 8 Plus and the anticipation of the next-generation iPhones due in September are the likely reasons behind this market development. It’s worth noting that the iPhone X and the regular iPhone 8 both did sell well, however, easily making it to the top-3 in the US. Furthermore, as expected, Samsung had the best-selling Android smartphone models with its Galaxy S9+ / S9.

Looking up north, while Apple phones in general are very popular in Canada, it’s not always the very latest models that make it to the top in terms of shipments. In Q2’18, the older iPhone models such as iPhone 7 and 6s still remained popular alongside the iPhone 8, and the iPhone X was a bit further behind. Similarly, the Samsung Galaxy S8 was more popular than its newer-generation counterparts, the S9 and S9+.

Interested in the shipments, market share, wholesale pricing, and specs of the top-50 best-selling smartphones in the United States and Canada? Clients of our SMT service can get these, and many other types of data here.