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iPhone 7 beats the 8 in the US, and iPhone 6s Resurges in Canada in Q3 2017

by Juha Winter | Nov 13, 2017

The third quarter of the year is the time when Apple introduces its new iPhone generation usually in September, and this time around, there were three models of which only two started shipping in Q3: the iPhone 8 and the 8 Plus. Although having received hardware upgrades to their processor, display, and camera, the two new models shared the familiar industrial design that has remained more or the less the same since the iPhone 6. With the all-new iPhone X offering more tangible innovations like a bezel-less OLED display and a face recognition, many consumers either opted to wait for the iPhone X (which began sales on November 3) or decided to go for the iPhone 7 / 7 Plus.

According to Strategy Analytics’ latest research, published by the Smartphone Model Tracker (SMT) service, the iPhone 7 / 7 Plus did indeed exceed the iPhone 8 / 8 Plus in terms of shipments in the United States in Q3. Samsung’s Galaxy S8 / S8+ did well in the US, too, and the new Note 8 was an instant hit, being the best-selling Note device ever in its first quarter of shipments, even though the device was introduced late into the third quarter.

Canada showed somewhat different market characteristics as the old iPhone 6s, launched in September 2015, experienced a resurge in its sales as carrier monthly tariffs made the device an attractive purchase. The iPhone 7 / 7 Plus sold well, too, but the iPhone 8 / 8 Plus didn’t make waves. Somewhat surprisingly, a Samsung A Series device had really strong performance in Q3, even surpassing the S8 / S8+.

Interested in the shipments, market share, wholesale pricing, and specs of the top-50 best-selling smartphones in the United States and Canada? Clients of our SMT service can get these, and many other types of data here.

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