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Models from Samsung, Oppo, and Other Foreign Vendors Gaining Ground in Indonesia in Q1 2017

by Juha Winter | Jun 19, 2017

Indonesia has become the third largest smartphone market in Asia Pacific in 2016, having surpassed Japan. While the market has suffered some consecutive quarters of year-on-year decline in smartphone shipments, the growth potential in the country remains very high. This makes the market a very attractive target for major smartphone vendors. The structure of the smartphone market in the country is different from most other countries in Asia Pacific in the sense that Apple is hardly visible in the top smartphone vendor’s list, its shipments having declined steadily since Q1 2015. Huawei, a global no.3 vendor, has also been absent from the market until Q1 2017. All in all, the market is very fragmented with many medium-sized or smaller vendors competing for market share.

Looking at the best-selling smartphone models in Indonesia in Q1, part of research published by Strategy Analytics’ Smartphone Model Tracker (SMT) service, Samsung continues to have a very strong position, with the top models as well as half of the models in the top-10 list overall coming from the Korean giant. Chinese Oppo, the most successful Chinese vendor in the market, and Taiwanese Asus also have models on the list. Otherwise, it’s the domestic vendors such as Smartfren, Advan Digital (Vandroid), and Evercoss that have rounded out the longer list of bestsellers. In Q1, however, these domestic players are less visible than before. In our most recent insight on the Indonesian smartphone market, we outline reasons for this development and how we expect it to play out.

Clients of our SMT services can view the report here.

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