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OPPO Taking Smartphone Market Share in Indonesia in Q4 2016

by Juha Winter | Mar 17, 2017

Indonesia ranks among the four largest smartphone markets in Asia Pacific in volume terms, after China, India, and Japan. It has been one of the fastest growing countries in the region despite a recent couple of quarters of year-on-year decline. It continues to have major growth potential in volume and revenue particularly to device makers, component suppliers, and operators. Recent regulatory changes make the market somewhat challenging to smaller, foreign smartphone vendors, however. Our latest research published by the Smartphone Model Tracker (SMT) service offers a comprehensive view of the top-50 best-selling smartphone models in Indonesia in the fourth quarter of 2016.

The market is quite fragmented between various vendors and models, and a significant share is captured by the local vendors Smartfren and Advan Digital. Out of the leading global smartphone vendors, only Samsung and Oppo make it to the top-5 in Indonesia. Oppo has been on a roll lately, growing its market share by 11 percentage points year-on-year in Q4 2016. Taiwanese Asus has also made it to no.3 position in terms of smartphone shipments both in Q4 2016 as well as for the whole year of 2016. On the whole, however, Samsung is clearly ahead of the pack with its 30 percent market share. For comparison, Apple only made it to no.9 in shipments in Q4.

Interested in seeing what the best-selling smartphones for Indonesia were, how many units they shipped and how much market share they captured? Then look no further – it’s all in Strategy Analytics’ brand-new SMT report: Indonesia : Smartphone Shipments & Marketshare by Model: Q4 2016.

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