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Apple Dominated US Smartphone Market in Q4 2016

by Juha Winter | Feb 20, 2017

The United States is the world’s second largest smartphone market in volume terms, but in terms of revenue, the country is easily the single most important market for major vendors like Apple and Samsung. The US smartphone market is consolidated in nature, focused on a relatively small number of flagship models from the leading vendors there, namely Apple, Samsung, and LG. These three companies held roughly three quarters of the market in the fourth quarter of 2016. Q4 is typically the strongest quarter for Apple, and sure enough, Apple was able to increase its market share, at the expense of Samsung, LG, and smaller vendors. ZTE, on the other hand, showed very impressive volume growth in both year-on-year and quarter-on-quarter terms.

According to Strategy Analytics’ latest research, published by the Smartphone Model Tracker (SMT) service, smartphone shipments grew by +10 percent year-on-year in the US in Q4 2016, with the top-3 best-selling models accounting for roughly one third of the market. The most recent generation of iPhones by Apple, the iPhone 7 and the iPhone 7 Plus both reached record volumes in the country, but some of the slightly older models continued to sell well, too. Samsung held its own in the top-10 list as well, with the Galaxy S7 / S7 edge in particular. The LG V20 had a fairly strong quarter, too.

Interested in seeing the top-50 list of best-selling smartphones sold in the US in Q4 2016, complete with shipments and market share? It’s available in the just published report USA : Smartphone Shipments & Marketshare by Model: Q4 2016. Clients of our SMT service can view the report here.


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