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New Methodology Establishes Smartphone Retail Pricing from Key Component Specs

by Stephen Entwistle | May 10, 2012

In December 2011, combining features from two services, Strategy Analytics was able to correlate specifications with phone tariffs; the results may be seen in this complimentary report:

HOW MUCH? - Predicting smartphone Retail Pricing from Key Components

In their choice of smartphones, consumers look closely at the specifications of certain key components while bearing in mind their likely pricing.  So what are those particular components, their specifications and their pricing?

Getting to the bottom of this, we analysed close on 100 smartphones using the massed data from our SpecTRAX and PriceTRAX databases which revealed strong linear trends between handset specification and smartphone tariffs.  If the relationship is linear, there is the basis for reliably predicting smartphone pricing - and with this knowledge, there will be opportunities such as targeting gaps in the market with new products.

Understanding product pricing is therefore powerful knowledge and you can read how we reached our conclusions by clicking HERE.

If you would like to learn more about SpecTRAX or PriceTRAX, just click their names.

Regards, Steve Entwistle

REF: E62

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